Google Adwords Account Setup
A Quick Reminder for you
Don’t forget, this weeks’ Coaching Club webinar is going to be at a special time: TODAY, Wednesday at noon pacific (3pm EST)
And during this special Coaching Club event, Mark is going to be setting up a brand new Google Account from scratch…maybe for YOU.
That’s right. I’m asking for volunteers who would like to have their Adwords account set up for them, Free.
Read more
Did you miss last week’s FREE Trafficswarm Webinar?
Hi Everyone,
Last week the Trafficswarm Coaching Club Coach, Mark Widawer, hosted a Free Open Coaching Call Webinar. We had over 500 registrants for the call last Thursday evening.
Typically we only have these open calls for our coaching members only, yet every so often we want to help all Trafficswarm members in their Internet Marketing career. We even open the lines for everyone to ask their questions as well as look over early submitted questions.
To watch the recording of this webinar go here: http://mmc.trafficswarm.com/preview/opencall/20100211/
Who knows your top questions could be asked or you could just get a bit more knowledge on Internet Marketing.
Best Regards
Kaycee Edenfield
Kaycee@Trafficswarm.com
The Single Most Important Word in Google Adwords
Last week we talked about the Google Adwords “Power Words”. Adwords, like any new kind of skill, has a vocabulary all its own.
We talked about the CTR — the Click Through Rate — which is a measure of how often your ads are clicked.
We talked about the CPC — your Cost Per Click — which is money out of your pocket (and how Google earns its billions of dollars each year).
And we talked a lot about other important parts of Adwords, like Ads, Keywords, AdGroups, Campaigns and Accounts.
And at the end of it all I promised you one more word…one more super-important word that you needed to know, in order to make the most out of Google Adwords. If you know and understand this word, and live by it, your costs go down to the floor. Your profit from well-written ads goes up. Your ability to dominate your market on Adwords increases. And you can pretty much make your destiny whatever you want it to be.
This one word is Google’s watchword. It’s what they measure everything by, how they measure their customer satisfaction, and how they determine their success.
Read more
Did you register yet?
A couple of days ago I wrote you about this great, free Internet marketing Coaching Call that’s coming up on Tuesday, February 11 at 5 pm(PST).
Did you sign up yet?
If not, you should!
http://mmc.trafficswarm.com/webinar/20100209reg.htm
This is the call where Internet marketing coach Mark Widawer is going to answer your marketing and technical questions. He’s going to be doing some of his real helpful, live coaching and demonstrations to help you get unstuck with your online business.
So he’ll be talking about stuff like:
* Getting more Traffic
* Getting more Leads
* Making more Sales
* Making stuff Work
* Fixing your Problems
…and a long list of other stuff, too.
And the cool thing is that he’ll even answer YOUR questions….if you ask them.
When you sign up for the coaching call — which is Free, by the way — you’ll also get to enter in your question. We’ll add it to the list for the call.
During the call, Mark can even bring up your web page and answer your questions about how to make it work better for you. Mark charges $500 an hour for his private one-on-one consulting clients…but this call is Free to you, as a special favor to you because you are a TrafficSwarm member.
Mark also happens to be the leader of the TrafficSwarm Coaching Club, where he teaches a select number of other TrafficSwarm members the intricacies of making money online. (They get personalized coaching calls like this every month, twice a month, by the way)
So like I said, if you haven’t signed up yet, sign up now!
http://mmc.trafficswarm.com/webinar/20100209reg.htm
Warmest Regards,
Karla and Kaycee
Your TrafficSwarm Team
Google Adwords Power Words
Sorry, this is a bit of a long post….but one to save and take time to read. Plus a link to the biggest Trafficswarm Free webinar below.
Okay, so you’ve decided to advertise online using Google Adwords. Well that’s a great choice, because your traffic can start about 15 minutes from the time you’re done setting up your first account.
I mean, if you want traffic, and you want it now, this is the way to do it.
But let me make things easier for you. You’re about to enter a new world with a language all its own. If you don’t know the language, you won’t be able to live very long in this new world.
So let’s take a moment to make sure you understand some very important words you’ll need. Here we go:
Keyword — In Adwords, you “bid” on keywords. Basically, you’re telling Google that you want your ad to show up when someone searches for a particular word or phrase. That’s what Google calls a “Keyword”.
Ad — Google ads are those little 4-line listings you see on the right side of each page, and sometimes as a wider two-line ad at the top of a page. You’ll see the words “Sponsored Links” above the ads so you’ll know they are ads, and not the regular listings.
Ad Group — Google shows your ad when it can match a user’s search phrase with the keywords you are bidding on. It groups your ads and keywords together in something called an Ad Group. You can have one or more keywords, and one or more ads in an Ad Group.
Campaign — You may have lots of different Ad Groups for your business. Let’s say you sell sporting goods. You might have an Ad Group for your baseball bats. Another for baseball mits. Another for baseball uniforms…and on and on. You’d put all of those Ad Groups into a campaign for Baseball Stuff. You control your daily spending by setting a daily budget for each campaign. Read more
What is Google Adwords
We’re going to do a little imagining for a moment. Will you play along with me? If you do, it might make you a whole lotta money.
So let’s say for a moment that you sell shoes, and you want to sell even more of them.
So you decide to advertise your in your local newspaper. Your hope, of course, is that there are people who read the newspaper who also buy shoes. Well, that’s a pretty safe bet.
Lots of people read the newspaper, and lots of people buy shoes.
But, what are the chances that the people who are reading the newspaper are also looking for shoes, or even the kind of shoes, that you are selling?
Advertising has been around a long time, and no matter where you advertise, or what you are advertising, you always face this same problem. Read more
Hands on Demonstration: Split tests
This week, we’re wrapping up our focus on Split Testing with an actual hands-on demonstration.
We’re going to be setting up a test using Google Website Optimizer.
If you’re not running any split tests yet, you should be. And one of the best tools to use when you’re just starting out is Google’s Website Optimizer. Not only is it a top notch tool, but it’s Free, too.
So what I’ll be doing is showing you how to set up a test using Website Optimizer. Plus I’ll show you what some real life results look like.
By the way…I’m planning on setting up optimizer for a demonstration page, but if you’ve always wanted to start split testing and have a page you want to test (like a squeeze page or a sales page), then write me and maybe I’ll install Website Optimizer on your page.
Then, you’ll be on your way to improving your website’s performance, getting more leads, and making more money.
The best part is, I’ll do the work for you.
Sound good?
Register for the Webinar at the Coaching Club homepage
Login or sign up for just a buck here
http://mmc.trafficswarm.com/signup
And if you want to volunteer your page for this week’s webinar, and have me set up your split test for you, then log into the coaching club and fill out the Ask a Question Box. Just tell me your name, your email address, your phone number, and a link to the page you wnat to test, and a description about its current performance. I’ll pick a good example from those who apply.
To Your Success,
-Mark Widawer
Step By Step Testing Can Multiply Your Revenue
So we’ve been talking about testing all month. If you’re a merchant, selling your own product, have you started testing your squeeze pages or sales pages? If you’re an affiliate, have you started testing different offers?
Well no one can help you if you don’t start helping yourself. But if you’re a merchant, let me see if today’s lesson gets your motor running…
This lesson’s got the promise of Big Bucks, if you just do testing the easy way, one step at a time. In fact, if you use this tip, you can increase your sales by over 700%. And I’ll prove it to you, with some simple math.
Let’s assume you’ve got your entire marketing funnel set up online. So that means you’re running some ads (TrafficSwarm ads, Google ads, whatever), and you’re sending people to a squeeze page. That squeeze page sends your traffic to some autoresponders, which in turn sends interested people to the sales page.
That’s pretty typical, right? I mean, if you’re paying attention at all to online marketing, you’ll see that this is the experience that you have as you respond to online ads, land on websites, and ultimately buy.
So let’s also say that you’ve got things set up so well that you’re making about 10 sales for every one thousand visitors to your website. That’s a one percent conversion rate, which is fairly typical for a direct marketing setup like this.
But let’s say you start doing a little testing on each of the steps in your marketing funnel.
Let’s start with your ads. Let’s say you manage to do a little testing that increases your click through rate from 1% to 2%. That means you’ve got 2000 people coming to your website.
And so you move on to your squeeze page, which was converting at about 10%. Well, 20% is a typical (ie fair to good) conversion rate for a squeeze page. So you do some testing and tinker with the offer, the headline and the layout of the page and get that conversion rate up to 20%. Read more
Make More Money as an Affiliate with Trafficswarm
You already know how valuable a skill split testing can be. It can double, triple, and even 10x your traffic, your list size, and your revenue.
But when most internet marketers — beginners and intermediates alike — think about split testing, they mostly think about split testing on sales pages and squeeze pages.
While testing on sales pages and squeeze pages is critical to your success as an e-marketer, you can only do that if you own the pages you are sending traffic to.
And unfortunately, affiliates are not the owners of the products that they are promoting.
So the question is how do you leverage the power of split testing if you’re just an affiliate using TrafficSwarm?
Well here’s how.
Read more
Important Split Testing Terms
If you’re going to start split testing, you’re going to need to learn a few new words. Understanding this new vocabulary will help you improve your business with split testing as fast as possible.
* Test — The experiment you are running.
* Factor — A factor is the thing you’ll be changing and specifically testing for, such as Headlines. If you’re testing different prices, then “price” is the factor. An important part of a successful split testing is choosing the right factors to test. Headlines and prices are good places to start.
* Option — An option is the variation you are testing. For example, if you are testing the “headline” factor, then the text of the two different headlines you are testing are the “options”. Read more
