Hands on Demonstration: Split tests
This week, we’re wrapping up our focus on Split Testing with an actual hands-on demonstration.
We’re going to be setting up a test using Google Website Optimizer.
If you’re not running any split tests yet, you should be. And one of the best tools to use when you’re just starting out is Google’s Website Optimizer. Not only is it a top notch tool, but it’s Free, too.
So what I’ll be doing is showing you how to set up a test using Website Optimizer. Plus I’ll show you what some real life results look like.
By the way…I’m planning on setting up optimizer for a demonstration page, but if you’ve always wanted to start split testing and have a page you want to test (like a squeeze page or a sales page), then write me and maybe I’ll install Website Optimizer on your page.
Then, you’ll be on your way to improving your website’s performance, getting more leads, and making more money.
The best part is, I’ll do the work for you.
Sound good?
Register for the Webinar at the Coaching Club homepage
Login or sign up for just a buck here
http://mmc.trafficswarm.com/signup
And if you want to volunteer your page for this week’s webinar, and have me set up your split test for you, then log into the coaching club and fill out the Ask a Question Box. Just tell me your name, your email address, your phone number, and a link to the page you wnat to test, and a description about its current performance. I’ll pick a good example from those who apply.
To Your Success,
-Mark Widawer
Step By Step Testing Can Multiply Your Revenue
So we’ve been talking about testing all month. If you’re a merchant, selling your own product, have you started testing your squeeze pages or sales pages? If you’re an affiliate, have you started testing different offers?
Well no one can help you if you don’t start helping yourself. But if you’re a merchant, let me see if today’s lesson gets your motor running…
This lesson’s got the promise of Big Bucks, if you just do testing the easy way, one step at a time. In fact, if you use this tip, you can increase your sales by over 700%. And I’ll prove it to you, with some simple math.
Let’s assume you’ve got your entire marketing funnel set up online. So that means you’re running some ads (TrafficSwarm ads, Google ads, whatever), and you’re sending people to a squeeze page. That squeeze page sends your traffic to some autoresponders, which in turn sends interested people to the sales page.
That’s pretty typical, right? I mean, if you’re paying attention at all to online marketing, you’ll see that this is the experience that you have as you respond to online ads, land on websites, and ultimately buy.
So let’s also say that you’ve got things set up so well that you’re making about 10 sales for every one thousand visitors to your website. That’s a one percent conversion rate, which is fairly typical for a direct marketing setup like this.
But let’s say you start doing a little testing on each of the steps in your marketing funnel.
Let’s start with your ads. Let’s say you manage to do a little testing that increases your click through rate from 1% to 2%. That means you’ve got 2000 people coming to your website.
And so you move on to your squeeze page, which was converting at about 10%. Well, 20% is a typical (ie fair to good) conversion rate for a squeeze page. So you do some testing and tinker with the offer, the headline and the layout of the page and get that conversion rate up to 20%. Read more
Make More Money as an Affiliate with Trafficswarm
You already know how valuable a skill split testing can be. It can double, triple, and even 10x your traffic, your list size, and your revenue.
But when most internet marketers — beginners and intermediates alike — think about split testing, they mostly think about split testing on sales pages and squeeze pages.
While testing on sales pages and squeeze pages is critical to your success as an e-marketer, you can only do that if you own the pages you are sending traffic to.
And unfortunately, affiliates are not the owners of the products that they are promoting.
So the question is how do you leverage the power of split testing if you’re just an affiliate using TrafficSwarm?
Well here’s how.
Read more
Important Split Testing Terms
If you’re going to start split testing, you’re going to need to learn a few new words. Understanding this new vocabulary will help you improve your business with split testing as fast as possible.
* Test — The experiment you are running.
* Factor — A factor is the thing you’ll be changing and specifically testing for, such as Headlines. If you’re testing different prices, then “price” is the factor. An important part of a successful split testing is choosing the right factors to test. Headlines and prices are good places to start.
* Option — An option is the variation you are testing. For example, if you are testing the “headline” factor, then the text of the two different headlines you are testing are the “options”. Read more
Testing for Success
A lot of new marketers think that all they need to do is put up a web page and they’ll start raking in the big bucks.
Well, it just doesn’t work that way.
Someone’s got to see your page, and they’ve got to be looking for something specific. And then your web page has got to get them the thing they’re looking for…and then make it abundantly clear that the thing that you are offering IS that thing that they are looking for.
IN other words…
There’s lots that has to go on before you can start making money with your online business. And, more often than not, your first attempt at selling something online, or even being an affiliate, will not be nearly as successful as it could be.
So how do you get to be successful?
Well, that’s actually an easy question to answer.
You test. You measure. You improve, and you test again.
There is no guarantee that your online business is going to be successful. But the nearest thing to a guarantee that you’ll find come with learning how to split test in your business.
So what is a “split test”? Read more
Article Marketing: 8 Article Writing Tips
Article Marketing - 8 Article Writing Tips
Article Marketing is one of the easiest kinds of marketing work you can do. In fact, if you know your topic at all, you can create articles in 15 minutes or less.
It’s just that getting started might be a bit of a challenge. That’s why I’ve put together these 12 tips for writing great articles.
* Don’t spend too much time or space on each article. Your articles should be between 300-400 words total. Much less than that, and the Article Directories may not accept them, and Google may not index them. Much more than that and you stand the chance of boring your readers.
* Write to an individual, not a group. I’ve seen lots of articles and other writing that talks to “you all” or “everyone reading this page” but that’s not a good idea. It takes the reader out of that subconscious zone we all get into when we’re engrossed in what we’re reading. It makes us aware that we are, in fact reading, and disturbs the influence of the article. Besides, the article just reads better when it’s written to you, personally. Read more
The Top 7 Article Formats
I always find that the hardest thing about writing anything is figuring out what to write about. I mean, I know my topics well, but sometimes I forget what other people want to know.
Sometimes, just getting an idea for a kind of an article to write will get me to think about the actual subject I want to write about. Would that help you? If so, then this list of the top 9 Article Formats will be as helpful to you as it is to me.
* A top 10 list…
Just come up with a list of 10 tips, 10 ways, or 10 anything, and start writing. By the way, with this article format, or any of the others, the actual number doesn’t matter. You could have a top 5 list or a top 9 list (like this article). You can have whatever number you want. Just keep the article’s length in mind.
* The Secret To …
Sometimes there’s a list of things ( like with the top 10 list) but other times, there’s just one thing that is super-important that most people don’t know. That’s a ’secret’ and you can write an article all about that one thing.
* The Single Most Important Question Read more
